I always dreamed of starting a creative agency, I just never imagined it would be in the sports and fitness space. But looking back, it makes perfect sense. As a former collegiate soccer player, I know the athlete mindset. I know the pressure, the grind, the purpose behind the performance and I know how powerful it is when that story is told the right way.

Honestly, if content and branding were what they are now when I was playing, things might’ve looked very different for me. That realization stuck with me. It’s part of what drives me to make sure today’s athletes and brands don’t miss their moment.

Game Plan Creators came from that energy. From years of studying social media. From experimenting, creating, and realizing I’m good at this and ,more importantly, it feels right. And with a background in film and storytelling, I knew I could bring a different level of intention and quality to the way athletes and sports brands show up online.

Most people see a talented athlete or a cool brand. I see the story underneath and, to me, what drives that person or brand is where the real power lives. That’s the part that moves people. That’s the part that sticks.

This wasn’t the plan, but it became the purpose.
And now Game Plan Creators is here to help you elevate your game, illuminate your brand, and leave a legacy that lasts.

-Dreax Thomas